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'Project Triforce': How Facebook tested its new data center

The company provisioned a huge cluster of servers in Virginia to simulate its new Oregon data center

When Facebook built its first company-owned data center in Prineville, Oregon, designing and managing the facility was only part of the challenge. In a blog post Monday, the company explained how it had to stress-test its entire software infrastructure by commandeering a giant cluster of production servers on the other side of the country.

The Oregon data center marked a change of tack for Facebook, which had relied exclusively on two leased facilities in Northern California and Virginia. The Prineville data center was the first to be designed and built from scratch especially for Facebook.

That it could afford to build its own data center at all shows how big Facebook has become. It also shows the pressure that fast-growing social-networking sites are under to keep outages to a minimum. Twitter is also moving into its won date center, citing a need for more control over its infrastructure.

Facebook had never tested its News Feed, search engine and ad network outside of the two-data-center configuration. The company needed to ensure that "our entire software stack would be able to evolve and work smoothly in the new region, without interrupting what our users do every day on Facebook," 

"The solution was to simulate a third region of data centers, even before the new servers in Prineville came online. We called this effort and the simulated third region 'Project Triforce,'" he wrote.

Facebook took over a cluster of production servers in Virginia and configured them to look like its new "third region." To do so it built a software suite, called Kobold, that allowed it to "build up and tear down clusters quickly, conduct synthetic load and power tests without impacting user traffic, and audit our steps along the way," Kumar wrote.

Kobold enabled it to provision and image tens of thousands of servers, and bring them online, in less than 30 days.

"Production traffic was served within 60 days. Traditionally, companies turn up production traffic manually with many people over a period of weeks. Now it takes one person less than ten minutes to turn up production traffic," Kumar wrote.

He didn't say if Kobold could be useful to other companies or if Facebook might release the tools for use by others.

With online service providers under some pressure for the environmental impact of their operations, Facebook has been more open lately about how it operates its data centers. 

SAP revs up mobile application strategy

New applications, an SDK and a partnership with Accenture were announced Tuesday

SAP is giving its ongoing push into mobile applications an extra shove with a series of new products aimed at verticals such as utilities, energy, retail and manufacturing, the company announced Tuesday during the Sapphire Now conference in Orlando.

As was expected, the company also announced a version of the Sybase Unwired Platform for mobile application development, which it gained through last year's acquisition of Sybase. A new SDK (software development kit) for Unwired will be released in the next few months, according to a statement.

Among the new mobile applications is Field Service, a product aimed at technicians and other workers who are frequently away from a central location, servicing customers. The application will deliver these employees alerts about new assignments and provide mapping services, among other features.

A related product, EAM Work Order, gives technicians information about work orders, parts inventory and customer histories.

Another new product, Retail Execution, gives access to product lists and customer contact information, and allows employees to track and store information about visits to retail locations.

Roughly 20 mobile applications will be generally available in the next few months, according to SAP. Other areas tackled include human resources, supplier relationship management and customer relationship management.

SAP is not planning to build out a mobile portfolio by itself. Instead, the company has combined its own development efforts with an aggressive outreach to partners.

Many of those companies already have familiarity with Sybase Unwired and the related Afaria mobile management platform. SAP is hoping to spur even more interest in Unwired with the new SDK.

SAP's mobile development technologies include support for iOS, BlackBerry and Windows Mobile, with Android support coming soon, SAP said. Certified connectors can tie the mobile applications to back-end SAP systems, and security features include encrypted HTML5 Web storage and encrypted data transportation, SAP said.

The company also announced a major new partnership around mobility with systems integrator Accenture on Tuesday.

Under the pact, Accenture's Mobility Services division and SAP will jointly use Unwired to develop new mobile applications, with initial ones targeting oil and gas, utilities and consumer products, according to a statement.

Mobility is one of three strategic areas SAP is pushing of late, along with in-memory computing and SaaS (software as a service).

SAP executives are expected to discuss all three topics during a keynote address Tuesday.

Yahoo! wins verdict in Bedrock patent trial

Jury finds no infringement on the part of Yahoo!

You remember that lawsuit Google recently lost against patent portfolio company Bedrock Technologies, LLC in the United States District Court Eastern District of Texas?

You know the one. That's when Bedrock, which holds patents over processes that are allegedly infringed by Linux, decided to sue two local Texas users of Linux (Softlayer Technologies, Inc. and CitiWare Technology Solutions, LLC) as well as some decidedly non-local users: Google Inc., Yahoo! Inc., MySpace Inc., Amazon.com Inc., PayPal Inc., Match.com, Inc., AOL Inc., and CME Group Inc.

It's the one where Bedrock actually won a jury verdict against the first defendant up in the trial, Google, and was awarded damages of $5 million. This was a paltry amount compared to the original $183 million Bedrock was originally seeking, but this did not stop a lot of people from gleefully predicting the end for Linux was nigh.

I think the doom and gloomers will be a bit tempered this week.

"First off, Bedrock had a stronger case against Google. Cawley put on evidence that Google used Bedrock's Linux code on its servers (although Google got rid of the code before trial). Yahoo, on the other hand, used a different form of Linux, and its lead trial lawyer, Yar Chaikovsky and Fay Morisseau of McDermott Will, were able to argue that Yahoo never executed the Bedrock code."

"Yahoo!, the story adds, "also benefited mightily from going to trial second."
And that's certainly true. By watching the Google trial, Yahoo!'s defense lawyers were able to tailor their defense more strategically against a plaintiff that could not change its witness testimony.

Unfortunately, while Bedrock lost this particular round, it appears they may have gotten their greedy hands on what they were probably really after: licensing agreements.

The court docket indicates that on April 29, Bedrock settled its claims against MySpace and AOL and then on May 9, just one day before the Yahoo! verdict came through, also settled its claims against Amazon.com and SoftLayer Technologies. Match.com had already settled with Bedrock on March 28. By my score card, then, that leaves just PayPal, CME, and CitiWare still defending against Bedrock's claims.

Too bad the other defendants didn't wait just a bit longer before settling.

That may not be entirely fair, since the amount of settlement each defendant made with Bedrock in their respective settlements was undisclosed. I am assuming Bedrock gave out some sort of license to each defendant to use the hashing technique with external chaining and on-the-fly removal of expired data asserted in US patent 5,893,120. But that's just an assumption, albeit one very likely to be true.

And the trial is not over. The other defendants are still waiting their respective turns, and Red Hat filed its own declaratory judgment (DJ) suit against Bedrock in December 2009 to get 5,893,120 declared invalid. In June 2010, Red Hat tried to unsuccessfully intervene in this case, too, which Bedrock fought, claiming "this case isn't about Red Hat" and besides, Red Hat had already filed the Dec. 2009 DJ suit. But while Bedrock was successful in its attempts to stave off Red Hat, that DJ suit against 5,893,120's validity could still blow this whole thing out of the water.

In the end, Yahoo!'s win is a sign that patent plaintiffs don't have it entirely their way in the Eastern Texas district, and that this particular infringement claim isn't the slam-dunk people thought it would be after Google's loss.

The whole abuse of the patent system still leaves a bad taste in the mouth, even with a win.

 

Cloud-based security as a service: It's catching on and here's why

When technology manager Lincoln Cannon wants to give his company's employees and business partners controlled access to various internal resources or cloud-based services the company uses, he goes to one cloud-based single sign-on security service to assign access privileges.

"Our users have a portal for single sign-on access," says Cannon, director of sales and marketing technology for medical-device manufacturer Merit Medical Systems, who notes both employees and distributors can gain access to this portal via PC or mobile devices such as the Apple iPad. "You just load up our single sign-on app."

The cloud security service for single sign-on is provided by Symplified and today about 350 employees and more than 50 distributors for the medical-device manufacturer log on to designated internal resources or external cloud services, such as Google Docs or eLeap training, through the one portal. In use for several months, it's proven reliable and fast to deploy, Cannon says.

Cloud-based security services, as they're known, are catching on as technology managers find them to provide more flexibility than they found when running their own network and security equipment.
NetSpend Corp., the Austin, Texas-based business that provides reloadable payment cards and other financial services, recently migrated from running its own Web proxy to using a service from Actiance (formerly Facetime Communications) to set controls on how its 500 or so employees use social networking sites such as Facebook.

"We deal with confidential information quite a bit," says Denis Brooker, NetSpend's vice president of information security, who notes that it's critical to set controls on how information is shared. The company's policy also prohibits speaking on behalf of NetSpend online unless it's part of a work effort. "And nobody is allowed to play games, like Farmville," Brooker says.

"Actiance gives us very granular controls on what happens on a social-networking site," says Brooker. For instance, not only does the company establish controls for read-only groups, but it also has moderators working with managers in departments to review each posting. If it's approved, it gets posted. Using the Actiance service was a very fast way to deploy, Brooker says.

Troy, Mich.-based auto parts manufacturer Inteva Products, with 8,000 employees, is shifting gears into a cloud-based service to secure and manage smartphone devices. The company is expected to soon start migrating from use of BlackBerries to Android devices for a number of reasons, one being that the company's workflow approval application is easier to see and use on it, says Dennis Hodges, chief information officer at Inteva.

Inteva Products, which already uses cloud-service provider Virtela for services that range from URL filtering to ordering wide-area network circuits for its offices, will now turn to Virtela for security and management controls on both BlackBerries and Androids. The cost per month per user is about $5, says Hodges, which he sees as quite reasonable.

The security service, based on an agent running on the Virtela device, will continuously monitor that password policy is enforced, will provide the ability to remotely wipe or lock the device, and will keep unwanted apps off the smartphones, as well as facilitate configuration management.

And also important for the firm, which does business internationally in 18 countries, the Virtela service will be able to spot when someone falls into the trap of roaming charges. "International roaming is a huge piece of our cellphone costs," says Hodges, adding that the managed service from Virtela could be a way to hold down costs. With monitoring round-the-clock, Virtela will be able to send alerts within 15 minutes of when it detects mobile activities that fall afoul of the established corporate policies.

Intel, partners push for cloud standards

Chip maker's strategy is to let big users drive change, while it builds underlying technology in lockstep

There is no shortage of criticism about the cloud, about its lack of interoperability, fear of vendor lock-in as well as the security risks.
Its critics include Vinton Cerf , a father of the Internet and Google's chief Internet evangelist, who compares the status of cloud computing today to the early days of email.
"Today, cloud computing is like the email of the 1980s, [when] things were not interconnected, you couldn't interchange things between email (systems). {Now] you can't interchange things between clouds - that is going to change," said Cerf, at the Interop conference this week. "There will be the same pressures to get cloud systems to interoperate."
Mark Deibert, who is responsible for global enterprise architecture at a pharmaceutical firm that he asked not be identified, agreed with Cerf.
The cloud is "either going to mature or it's going to fade away," said Deibert. "I think it's going to mature - I think the cost promise is going to prove to be increasingly compelling and I think the marketplace will drive it to maturity," he said.
Deibert said his firm is creating a private cloud as a proof of concept. "It gives us a chance to get our feet wet in a measured way," he said.
But how will the market force cloud providers to interoperate?
One effort is Open Data Center Alliance, whose members include BMW, Deutsche Bank, JPMorgan Chase, Lockheed, Marriott, Shell, Terremark, UBS, Baidu, eBay and Kraft Foods.
The alliance was formed late last year and its membership has since doubled to more than 150 firms, representing, in total, about $85 billion in annual IT spending, according to Kirk Skaugen, a vice president at Intel and general manager of its data center group.
Intel helped to create the alliance, but Skaugen says the chip maker serves in an advisory, non-voting, role. The roadmaps and recommendations that come out of this group will be software and hardware agonistic, he said.
The alliance isn't creating standards, but what it will do is work with existing standards organizations, such as Distributed Management Task Force, to help develop them, said Skaugen.
Some of the alliance members are contributing senior IT staff to help create a roadmap, said Skaugen.
What Intel appears to gain by its close working relationship with the alliance is an understanding of user needs.
"We want to be on the forefront of standards, and we want to lead the industry as standards evolve," said Skaugen, in an interview, "so once we understand the requirements, our desire is to be on the front end of those requirements."
Intel has also created a Cloud Builders program for vendors, who are working with Intel to ensure their products meet emerging technology requirements. The vendors are "trying to do it in parallel" what will emerges from the alliance, said Skaugen.
The role of chip technology will be through things such as Intel's Trusted Execution Technology, a hardware-based security feature to ensure code is executing in a protected environment.

"We want to make sure that data can be protected both at rest and in flight - whether you are moving from a private cloud to a public cloud or between public clouds," said Skaugen, as well as being "independent of which vendor is the underlying infrastructure within those clouds," he said.

Upgrade offer boosts Firefox 4 share by 30%

Mozilla coordinator boasts 'IE9 will never catch up' 

Firefox 4's share shot up 11% the first day after Mozilla started offering users the upgrade last week, and climbed 30% in four days.

The boost moved a long-time Mozilla employee to compare the gains of Firefox and Microsoft's Internet Explorer 9 (IE9) since the two browsers debuted last March.

"IE9 will never catch up to Firefox," said Asa Dotzler, Mozilla's community coordinator for Firefox marketing, on his personal blog . "It will be a year or two before [Microsoft] can move the bulk of their IE7 and IE8 users forward."

According to Irish Web metrics company StatCounter, Firefox 4 usage share jumped from 10.3% to 11.4% on the day after Mozilla began asking existing users if they wanted to upgrade to the new edition. The 1.1-point gain represented an 11% increase.

By Monday, Firefox 4 accounted for 13.2% of all browsers, a 30% increase from the previous Thursday.

IE9's progress has been slower: In the first four days after Microsoft turned on the Windows Update upgrade April 18, IE9's share climbed by 20%. Since then the browser has gradually grown its share, breaking the 4% mark for the first time last weekend.

Microsoft and Mozilla have been skirmishing over browser share since the former launched IE9 March 14 and the later released Firefox 4 on March 22.

After Mozilla boasted of the early download tallies of Firefox 4 -- 7.1 million the first day, 8.8 million the next day -- Microsoft argued that the comparisons between the browsers were "premature at best, and misleading at worst" because IE9 had yet to hit Windows Update.

Microsoft has said that all IE7 and IE8 users on Windows Vista and Windows 7 will have seen the upgrade offer by the end of June.

It shouldn't surprise anyone that Firefox 4 has a much larger share than IE9, even if Mozilla turned on its upgrade offer two weeks after Microsoft. Unlike IE9, which runs only on Windows Vista and Windows 7, Firefox also works on Windows XP, Mac and Linux.

Microsoft made the decision to leave Windows XP behind because it did not want to create a new browser for what one executive called the "lowest common denominator, the 10-year-old XP.

"[Supporting XP would have been] optimizing for the lowest common denominator. It's 10-years-old. That's not what developers need to move the Web forward," said Ryan Gavin, senior director of IE, in a March interview with Computerworld.

That same day, Dean Hachamovitch, who heads the IE group, said, "Other browsers dilute their engineering investments across systems" as he argued during IE9' launch event that Microsoft's browser was best because it ran only on Windows.

Mozilla has taken exception with that claim as well.

For all their individual gains, neither Firefox 4 or IE9 has managed to stem the overall decline of their makers. By StatCounter's data, both Firefox and Internet Explorer lost share in the first week of May compared to April's average.

All versions of Firefox accounted for 29.6% of the browsers used in the first seven days of May, compared to 29.7% during April. Meanwhile, IE's total share dropped from 44.5% in April to 43.8% in the first week of May.

Microsoft's Skype acquisition may impact Linux users

Countdown for Skype for Linux's end of life begins

After a week of rumors about Skype being heavily courted by buyers such as Google and Facebook, it looks like the winning bidder may be Microsoft.

According to a story the Wall Street Journal broke late Monday evening (and later confirmed early Tuesday morning),Microsoft has closed a nearly $8billion deal for the popular voice-over-IP company.

(In the video below, Keith Shaw talks with CIO.com's Shane O'Neill about Microsoft's $8.5 billion offer to buy Skype, and what it means for Microsoft's consumer and enterprise voice offerings.)

This deal will represent a pretty big sea change for not only the VoIP sector, but also the broader Software as a Service (SaaS) industry. Microsoft has not gained a lot of ground in the cloud, with Bing still behind Google, and not much success reported for Office 360 in comparison to other cloud services like Google Docs, either. Getting a hold of Skype, though, would be a big brand-name acquisition for Microsoft and put it right into the middle of the cloud game.

Skype has been a hot little property in the cloud market for some time, since eBay, the former owners of Skype, sold a majority share to an investment consortium in late 2009. For most industry watchers, it was only a matter of time before the consortium polished Skype up and trotted it out on the open market again. Now it looks like Microsoft may be the winning suitor.

The WSJ article speculates that Microsoft may be acquiring Skype to bolster their lagging Windows Phone offerings. It certainly couldn't hurt, since Google's Android and Apple's iOS are effectively kicking Windows Phone's metaphorical butt. But, the article adds, Microsoft would have to be careful, if indeed this was the plan.

"Microsoft will likely need to tread carefully, though, in integrating Skype into its mobile software because of the potential for pushback from wireless carriers, whose support Microsoft badly needs. Skype could give consumers a way to make cheap phone calls over the Internet from mobile phones, without paying higher rates to the carriers," the article states.

More carefully, perhaps, than even the article suggests, since Microsoft is already receiving grumblings from mobile device vendors about it's oh-so-cozy partnership with Nokia.

That Nokia partnership may worry a lot of Linux and open source users. Nokia didn't waste alot of time dropping Symbian and before that off-loading commercial licensing and support of the open source Qt library to Digia.Nokia denies these actions were taken on behalf of its new partner, and that these moves made sense given Nokia's new focus on the Windows Phone platform. That may well be, but I, for one, am skeptical.

And I am skeptical on the continued health of the Skype for Linux application. Skype for Linux has never seemed a high priority for the Skype team, with features and support lagging behind Windows, OS X, and even mobile platforms. Still, Skype for Linux is a perfectly usable application, and I personally used it to keep a single VoIP service across all my machines.

Now, though, I am wondering how long Skype for Linux has to live. Since the application is decidedly not open source, if Skype's new owners decide to kill it, then it will certainly die. Such is the curse of proprietary software.

I may be overly pessimistic, of course. Microsoft could decide to keep Skype for Linux alive after all is said and done.

But I doubt it.

Google plug-in links Android mobile devices with App Engine cloud

The Google Plugin for Eclipse makes it easier to build native Android apps that can take data with them wherever they go

Google on Tuesday at the Google I/O conference in San Francisco detailed an upgrade to its Google Plugin for Eclipse (GPE), which assists with linking Android mobile devices and data residing on the Google App Engine cloud platform.

Previously referred to as App Engine Tooling For Android, version 2.4 of GPE provides RPC tooling and C2DM (Cloud to Device Messaging) capabilities for App Engine and Android, said Brad Adams, Google's product manager for cloud developer tooling.

[ Google also gave a sneak peak of its upcoming "Ice Cream Sandwich" release of the Android OS, which accommodates multiple device form factors. | 

GPE 2.4 is currently in what Adams characterized as an early beta stage of development. He said the plug-in saves users from manually wiring App Engine to Android. "The tooling just makes it significantly easier."

Chris Ramsdale, product manager for Google Web Toolkit and GPE, said in a blog post  that "with GPE 2.4 it's much easier to build native Android apps that can take data with them wherever they go. And there's no better place to host your back-end service and store your data than Google's cloud service, App Engine."

Version 2.4 also features the ability to develop App Engine-connected Android projects, with an Eclipse project wizard generating Android and GWT clients capable of talking to the same App Engine back end using the same RPC code and business logic.

The beta release of GPE 2.4 is now available. The Android Developer Tools plug-in will need to be installed first. 

Apple defection would be slap in the face to Intel

Speculation swirls that Apple might ditch Intel for ARM-based chips

Online speculation is starting to pick up speed that Apple is looking to ditch Intel chips and move to ARM-based processors for its Mac line of laptops.

While this rumor has surfaced before, if there's actual fire behind the smoke, it could mean trouble and a real loss of face for Intel , which is increasingly confronted with a burgeoning ARM effort.

"An Apple defection from the Intel processor would be more of a slap to Intel's rep than to their bottom line," said Dan Olds, an analyst with The Gabriel Consulting Group. " Apple is selling a lot of systems, but Windows-based PCs still account for 90% or more of the total market."

The Web site SemiAccurate started the latest round of rumors Thursday, reporting that "Apple is going to show Intel the door, at least as far as laptops are concerned." The Web site added that this won't happen for two to three years, but that it is a "done deal."

And Apple, the story reports, is moving straight to ARM-based processors.

Intel would not comment on the report, and Apple could not be reached.

Meanwhile, Intel announced this week that it has developed 3D Transistor technology that should position the chip maker to better take on ARM in the lucrative tablet and smartphone markets.

Tablets have been cannibalizing the PC market, with consumers and some enterprises so enthralled with the smaller gadgets that they're not as inclined to buy laptops and desktops. Intel hasn't been able to get solid footing in the tablet market, where ARM-based processors are gobbling up the lion's share of it.

That means Intel is seeing more competition from more directions than it has in quite some time, according to Charles King, a principal analyst with Pund-IT. Suddenly, Intel doesn't have to just worry about AMD , but also has increased competition from Samsung on the memory side, and now ARM.

King noted that with ARM-based chips getting more attention, if Apple decided to trade in Intel for ARM chips, it would be an embarrassment, if not a tremendous business loss.

"The idea of ARM supplanting x86 has been around for awhile," King said. "Nvidia's been pushing it for awhile, and Microsoft's announced intention to support ARM caused a small firestorm at CES in January, so it's reasonable to assume that Apple may be mulling the idea ... But overall, the rumor emerging less than 48 hours after Intel announced Ivy Bridge makes it suspect to me."

Olds also is skeptical of the speculation.

"What people seem to be overlooking is that current ARM processors are 32-bit, meaning that they can only address a max of 4GB memory," he explained. "This is a showstopper in terms of system performance and user experience. A move to ARM would require every ISV in the Apple software and hardware ecosystem to port their code to the new processor, just like they did when Apple moved from Power to Intel chips -- except they had Intel helping out with that change. "

Others, such as Computerworld blogger Jonny Evans, suggest the claims could be a bargainingchip by Apple, as it negotiates new contracts with its suppliers.

Rob Enderle, an analyst with the Enderle Group, said now is the time for Intel to move to keep Apple exactly where it is.

"They need to prevent this move, and barring that, they will have to aggressively discredit Apple and their products to keep the industry from following them," he said. "Even in their very powerful 'Intel Inside' days and before Steve Jobs came back, [Intel was] reticent to take Apple on directly. But if they don't successfully challenge Apple's position as the market leader in terms of technology and they lose Apple, most of their desktop business will be lost and folks are already starting to experiment with ARM servers."

Mozilla building on Firefox's dominant share in Indonesia

The organization is drumming up support from volunteers for higher localization of its browser

Mozilla is building an army of volunteers in Indonesia to help customize Firefox and recommend add-ons, as the U.S.-based non-profit organization seeks to retain its massive share of the browser market in the country.

Community groups in eight cities and drawing about 1,000 tech-savvy volunteers, with more expected, are meeting this month to brainstorm ways Firefox can be further localized, said Gen Kanai, Mozilla’s contributor engagement director for Asia.

They will do some of the work themselves in line with Mozilla’s tradition of using inputs from its users, Kanai said.

Mozilla wants that input so it can retain the high market share that Firefox already has in the country. Web statistics company, StatCounter, puts the share at 75 to 80 percent, the browser's highest in Asia. The worldwide share of Firefox, which competes with Internet Explorer and Google Chrome, is just over 30 percent.

Outreach matters because technology spreads fast by word of mouth in Indonesia, a possible cause of Firefox's market share, Kanai said. Technology favorites can also lose ground very fast in the country, as was seen in the mobile phone market, he added.

Mozilla does not fully understand why Firefox has caught on in Indonesia, Kanai said. But analysts and users say local Web developers benefit from Firefox's do-it-yourself plug-ins and extensions, which other browsers may not offer except for fees that not everyone in the developing nation of 238 million can afford.

"It's because people can design it however they want, however they need to," said Yofie Setiawan, a web designer and member of a community group in the capital Jakarta. "Then they will tell their friends, who (will) use it also."

Word of mouth as well as hands-on design options may explain why so many Indonesians use Firefox, said Ray Valdes, an analyst with market research firm Gartner.

"Often the reason (for popularity) is not technical but social," Valdes said. "The other possibility is that the ecosystem is propagating it."

Although nothing will be decided until the community group meetings, the 13-year-old Mozilla may try to solidify its position in Indonesia by encouraging new browser add-ons, such as toolbars, expressly for Indonesian websites and web services.

It is also considering new localized versions of Firefox in languages such as Sundanese, which is used by some 30 million people in the western part of the Indonesia island of Java.

"More Indonesian Mozilla developers could lead to new localizations," Kanai said. "These would be developed by Mozilla community members in Indonesia."

Android Continues Taking Blackberry Share

Android Continues Taking Blackberry Share

Google Android continued its trend of luring US smartphone subscribers from RIM Blackberry in March 2011, according to comScore MobiLens data. Blackberry retained its number two position.

Android Gains, Blackberry Loses Share

Android gained about 21% marketshare from December 2010, rising from 28.7% to 34.7%. Meanwhile, Blackberry lost about 14%, dropping from 31.6% to 27.1%.

The other three platforms on the top five list held their positions from December 2010, with Apple slightly gaining share and Microsoft and Palm slightly losing share. MobiLens data indicates 72.5 million people in the US owned smartphones during the three months ending in March 2011, up 15 percent from the preceding three-month period.

Music Listening Most Increased Mobile Activity

In March, 68.6% of US mobile subscribers used text messaging on their mobile device, roughly flat with 68% in December and making it the most common mobile activity. While listening to music was the least commonly performed activity of the six tracked by comScore, performed by 17.9% of subscribers, it had the highest growth rate, rising about 14% from 15.7% participation in December.

In addition, browsers were used by 38.6% of subscribers (up 6%), while downloaded applications were used by 37.3% (up 8%). Accessing of social networking sites or blogs increased 10.5%, representing 27.3% of mobile subscribers, and playing games comprised 25.7% of the mobile audience, up 10%.

Samsung Stays on Top of OEMs

For the three-month average period ending in March, 234 million Americans ages 13 and older used mobile devices. Device manufacturer Samsung ranked as the top OEM with 24.5% of U.S. mobile subscribers. LG ranked second with 20.9% share, followed by Motorola (15.8%) and RIM (8.4%). Apple continued to gain share following the launch of the Verizon iPhone, up 16% to reach 7.9% of subscribers.

Google Growth Strong Since Jan.

Google’s share of the US smartphone market (primarily representing the Android platform) climbed 27% between the three months ending November 2010 and three months ending February 2011, according to previous comScore MobiLens data. Google increased its smartphone platform share in that time period from 26% to 33%.

Google gained most of its smartphone platform marketshare at the expense of RIM, which lost almost 14% of its share between November 2010 and February 2011, dropping from 33.5% to 28.9%. RIM maintained a narrowing lead over number three Apple. There were no other significant changes in marketshare among the other three smartphone platforms in the top five.

However, Google built on a trend begun in January 2011, when for the first time it displaced RIM, claiming the top spot with a 31.2% share, up almost 33% from 23.5% in October 2010. Meanwhile, RIM lost 15% of its US smartphone platform share in the same time period, dropping from 35.8% to 30.4%. The other leading US smartphone platform provider, Apple, remained almost flat in percentage by going from 24.6% to 24.7% market share. However, this incremental increase was not enough to keep Apple from dropping from second to third place.